selected work
AI inference infrastructure for serving machine-learning models across Meta products used by billions of people every day. The platform helps teams build, evaluate, deploy, monitor, and operate models in production — turning complex ML workflows into clear systems for engineers and product teams.
A B2B billing and payments platform that powers monetization across multiple Meta products — accounting for 88% of transaction volume and ~99% of revenue. High-stakes financial workflows where accuracy, transparency, and reliability are critical.
A key engagement surface inside Messenger and Instagram that helps people see who's available and start conversations more easily. Supports lightweight social discovery, audio and video calling entry points, and friend-to-friend engagement — launched to billions of users.
Enterprise security for Linux: real-time visibility into user actions and the ability to block commands before they run. Acquired by Elastic.
Developer analytics that helps engineering teams understand their code and improve their workflow. Became GitHub Insights.
A members-only booking platform that uses direct pricing and technology to help travelers save up to 60% versus other sites.
Design across the reading apps and publisher tools of a global content platform — 5,000+ publishers across 100 countries, on desktop, tablet, TV, and mobile.
publications
about
I'm Serg (Sergey) Zorin — a product designer based in Seattle, with 20+ years of experience across consumer and enterprise software. I shipped projects for billions of users, as well as more technical tools for AI, cybersecurity, and developer infrastructure.
experience
├─ Gitalytics
└─ HotelDirect
contact
| [email protected] | ||
| linkedin.com/in/sergzorin | ||
| based | Seattle, WA | |