Serg Zorin — Staff Product Designer

staff product designer

More than 20 years of experience across consumer and enterprise software. Currently at Meta.

I design AI and machine-learning infrastructure products that help teams build, evaluate, and scale advanced models into reliable real-world systems.

selected work

01AI InferenceMeta · 2021—Present

AI inference infrastructure for serving machine-learning models across Meta products used by billions of people every day. The platform helps teams build, evaluate, deploy, monitor, and operate models in production — turning complex ML workflows into clear systems for engineers and product teams.

02Billing & Payments PlatformMeta · 2021—Present

A B2B billing and payments platform that powers monetization across multiple Meta products — accounting for 88% of transaction volume and ~99% of revenue. High-stakes financial workflows where accuracy, transparency, and reliability are critical.

03Active Now TrayMeta · 2021—2022

A key engagement surface inside Messenger and Instagram that helps people see who's available and start conversations more easily. Supports lightweight social discovery, audio and video calling entry points, and friend-to-friend engagement — launched to billions of users.

04Cmd — Linux SecurityExpa · 2016—2021

Enterprise security for Linux: real-time visibility into user actions and the ability to block commands before they run. Acquired by Elastic.

05GitalyticsExpa · 2016—2021

Developer analytics that helps engineering teams understand their code and improve their workflow. Became GitHub Insights.

06HotelDirectExpa · 2016—2021

A members-only booking platform that uses direct pricing and technology to help travelers save up to 60% versus other sites.

07PressReaderPressReader · 2008—2016

Design across the reading apps and publisher tools of a global content platform — 5,000+ publishers across 100 countries, on desktop, tablet, TV, and mobile.

publications

about

I'm Serg (Sergey) Zorin — a product designer based in Seattle, with 20+ years of experience across consumer and enterprise software. I shipped projects for billions of users, as well as more technical tools for AI, cybersecurity, and developer infrastructure.

experience

2021—nowMeta
2016—2021Expa
├─ Cmd
├─ Gitalytics
└─ HotelDirect
2008—2016PressReader
2010—2013Engecon
2004—2013Various design agencies

contact

email[email protected]
linkedinlinkedin.com/in/sergzorin
basedSeattle, WA